Soulmate dating online
Finkel’s study will be appearing in a forthcoming journal of the Association for Psychological Science.Your Discovery Campaign is like your dating profile – It has to attract your ideal user and give them reason and opportunity to register.
The most important thing to do with your page is to make it easy for users to sign up.
The authors also drop an FTC bomb for good measure; pointing to deceptive advertising in regards to scientific claims and consumer testimonials.
In addition, the authors point out that the algorithms focus on short-term versus long term, and fails to take into account how partners grow and mature over time or life circumstances that could help or hurt the relationship. Aside from the advertising of dating sites, dating profiles relegate “three-dimensional people” to two-dimensional summations; an argument similar to m00t’s multi-faceted identity argument against Google and Facebook at last years Web 2.0 Summit.
However, online dating has enormous potential to expedite a time-consuming affair, according to the authors.
Also, the medium offers unprecedented access to large numbers of potential partners.